SEO Articles :: Overview Of Link-building Techniques

Articles and Article Syndication

You can use the submission of articles to free article sites to gain a free link back to your site, or multiple links. This is called article syndication. Articles can be syndicated to article directories, related websites and newsletter publications. This process involves writing a short article of perhaps 400 words about a subject relevant to the content of your webpage and including a link back to your webpage at the bottom of the article. This article is then submitted. Other webmasters may well use the article in newsletters or in the content of their websites, because it saves them writing the content themselves. This is how you can achieve hundreds of links back to your site from one good article- if it's popular, loads of webmasters will use it. Also, you always have the link from the article site itself as it is hosting your article. Submitting articles is one of, if not the best way to get links back to your site. You can use the article on your own site as well, minus the link. So, any time you write content for your site, you may as well edit it slightly for an article copy and submit it. Writing good articles is a useful skill and there are many aspects to learn and perfect. Visit our website and read a few article writing guides before you start.

Squidoo.com

Check out squidoo.com and have a read about creating a ‘lens'. This is a new method of internet marketing, fairly similar to blogging. A ‘lens' is simply your view on a particular topic, which is set onto a single page. You can use this page to market your site, products or affiliate links. Lenses have received top Google rankings and are a very effective promotional tool easily taken advantage of.

Press Releases

A press release enables you to take advantage of multiple news websites on the Internet. These include Google News and Yahoo News, two of the biggest. These sites can get you thousands of visitors but also create a large amount of inbound links for your site. When using press releases for site marketing, you will need to optimize them for search engines. This is done in the same way you would optimize a webpage, using keywords or phrases. Optimising for search engines will improve the visibility of your release.

You can send out your press release using the following websites:

prweb.com
prfree.com
pr.com
pressreleasenetwork.com
i-newswire.com
businesswire.com
prnewswire.com
e-releases.com
webwire.com
marketwire.com
24-7pressrelease.com

Podcast Syndication

Podcasting is a growing marketing technique on the internet. A podcast is a media file distributed over the internet to subscribers. The subject matter of a podcast can be almost anything and can be downloaded by anyone. To start sending out podcasts, submit to these directories:

PodcastingNews.com

MasterNewMedia.org

Affiliate links

Running an affiliate program on your site is highly recommended. This can get you hundreds or even thousands of links which will lift your sites rankings greatly. Not only will it benefit your rankings and traffic, these links will also be more likely to generate sales. The percentage you pay in commission will be well worth it.

Affiliates promote your site, and their affiliate link, in many different ways from posting in forums, to banners, text links and email campaigns. All of this marketing is done off their backs because they benefit from it and it's great for you, generating sales and traffic with little effort on your part.

Affiliates will often write reviews and recommend your site or product. This is great publicity because customers read someone else's opinion, usually assume it's unbiased (unless they are very familiar with the affiliate marketing world) and then visit your site with an already positive opinion.

Social Search Engines and Social Book marking

Social Search Engines/Social Book Marking can drive massive amounts of traffic to your site and also get you loads of quality links. If your site has quality, informative and useful content then submit it to the sites below:

Digg
del.icio.us
Shadows.com
MyWeb
Technorati
Furl
StumbleUpon
PreFound

Digg.com is a very popular site. Try this first to get an idea of what it's all about and move from there. The idea is that users click a link at the bottom of your webpage and that registers a kind of vote to the site you are signed up to. This will then return your site higher in social search engines depending on the number of votes you have. Remember, if your site is not a useful informative site, you are wasting your time submitting it. It must have good content or nobody will click the social book marking links.

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